Once a widget has been developed according to the technical specs detailed on our wiki, it must be powered using our serving platform. Our platform generates on the fly the code needed for the widget to run properly on each of the widget host platforms that we support.

Keep your source files on your server and update them easily!

Source files used by the widget, such as Flash, waHTML/waJS, RSS, and more do not need to be hosted on our server. You can keep them on your server for easy update. Our serving platform will send a request to your server every time the widget is loaded by the user, thus ensuring the most up to date content is delivered to the user inside the widget.

Pay only for commercial use, in production mode

Our serving platform is free of charge for non commercial use (up to 5,000,000 monthly widget impressions). It is also free during the development phase.
For a commercial use, the cost is based on traffic (CPM), and is typically similar to ad serving costs. Please contact us for more details.

Track your widgets!

Our serving platform features a complete tracking solution, which provides advanced analytics to monitor the widget deployment and viral spread. Metrics provided include:
- views: number of times the widget has been loaded
- installs: number of times the widget has been installed
- users: number of unique users
Detailed breakdowns are available by:
- Host platform
- Location
- Source
- Customizable tracking code